Citizen Watch, one of the World’s largest watch companies, organized a first ever Eco-Tour exhibition to commemorate its 100th anniversary. This first of its kind event, hopes to share the importance of Eco-Green across four states in Malaysia. The schedule is as follows:
- Penang (22nd Nov to 25th Nov)
- Kedah (29th Nov to 2nd Dec)
- Sarawak (5th to 9th Dec)
- Sabah (18th Dec to 26th Dec)
The tour aims to encourage the importance of Eco-Friendly practices, especially those not yet adopted by the majority of the players in the same trade. The Citizen Eco-Tour stopped at City Plaza Alor Star Kedah as one of the exhibitions’ stops. Unknown to many, it is the home of one of the world’s largests solar panel manufacturers and this makes the state extremely suited to host the exhibition.
Also, Kedah is also the home state of Tun Mahathir Mohamed and, in a tribute to the Japan-Malaysia relations, the exhibition helps in pointing everyone to be aware of the green Citizen technologies such as the Eco-Drive along with the state’s green efforts.
The celebration in the Citizen’s efforts in the exhibition reached greater heights when it became the first international company to support Penang’s Green Council project – Green Oasis. Penang was chosen as the state’s green effort was in line with Citizen’s Eco-Green practices. Furthermore, it was one of the states to have watches imported here, earlier than any other states in Malaysia. Ultimately, this makes Citizen a direct supporter of the Eco-Green movement. The project is going to create Malaysia’s first learning facility for environment. For this, Citizen donated a sum of RM5,000.00 and three ECO-DRIVE watches totalling RM8,360 in total and they were used as the grand prizes for the Green Pinang Gala on 29 Nov 2018.
With this, Citizen emerged as the 1st international brand to support the Penang Green Council in its Green Oasis project. This, in a way, justifies the fact that Penang is the first state in which Citizen was imported. Citizen hopes to inspire the local community and show that it is possible to be both Eco-Friendly while achieving corporate results. Citizen’s Eco-Drive technology and its aims are in line with the PGC’s goals to be environmentally aware. In fact, today, up to 80% of Citizen’s watches are now powered by Eco-Drive, one of Citizen’s core advanced technogies.
As seen, regardless the market, be it domestic or international, Citizen, in its positions as one of the world’s largest manufacturers, believes in supporting causes that promote eco-friendly measures by both individuals and organisations. Like a feather to its cap, Citizen became the world’s first company to receive the gold prize at the EcoMark Award in 2014. This is the highest honour achievable for a company to be recognized as having made superior efforts to produce products that are environmental friendly.
Citizen Watch is one of the rare true manufacturers of watches. Hailing from Japan, Citizen has created many groundbreaking watches in the world of horology and its legendary status befits its ability to create a timepiece all the way from its individual components to its completely assembled form. Today Citizen operates in more than 130 countries worldwide.
Since its founding in 1918, Citizen has held firm to its belief and goal that is “Better Starts Now“. Today, as it celebrates its 100th anniversary in 2018, the brand still deeply believes that no matter who you are and what you do, it is always possible to make something better and no better time to do it than now.
Citizen’s famous high-technology feature, Eco-Drive, powers its fine timepieces, keeping them accurate and reliable while fulfilling the deeping Eco-Green values that radiate from the watch and its green-aware owners.
Among Citizen watches featured at these events are the key timepieces that were created in conjunction with Citizen’s 100th anniversary in 2018. Standing out of this collection is the Satellite Wave GPS 990 Limited Edition models, capable of syncing with GPS satellites to set the correct time. Launched in 2011, the original Eco-Drive Satellite Wave was the world’s first light-powered watch that received signals from satellites to always show the correct time, anywhere on the globe. The latest iterations of the Satellite Wave models come armed with a refined movement along with better durability due to the “Super Titanium” case.
Photos were provided by Citizen Watch.